Production has started! We have been 3d modeling, papercrafting, illustrating and acting out our concepts and now it’s crunch time. With some feedback sessions on our way and the final presentation just behind the door it’s going to be a diet of caffeine, energizers and habanero chili to stay awake.

La Mano desde arriba! Inspiration for our Samsung project.

Tags: samsung

Que onda! Yesterday we ended up with two concepts. We invited some fresh brains (read El Cartel members Roy and Kevin) to give it a technical edge. After developing both directions, some air guitaring, napkin sketches and Swiss chocolate from our CD we were able to make a decision. Hasta la proxima!

El Cartel had a busy day today. Ideas were being murdered and we narrowed it down to the final two. We did some heavy brainstorming, sketching and created our own energizers (ways to keep the mind fresh). In the meanwhile we had idea man coming to our rescue and got some class experts to give us feedback.